Social media listening is a form of technology that enables a business to keep track of what is being said on different social media platforms about your business. You will gain access to such information without even looking for it.
Through social listening, a business can:
- Tracking the number of times, the brand has been mentioned across different social media platforms.
- Knowing what is being said about your brand by various consumers.
- Identifying different trends and analyzing relevant forms of data.
- Evaluating the influence, tone, and the reach of the social messages.
- Creating a report that will enable your business to understand the bigger picture. Such information can also be shared with your clients and colleagues at the workplace.
If you are interested in learning more about social listening, you may have come across terms such as social media monitoring.
What is the difference between social media listening and social media monitoring?
As a beginner, you may fail to notice the difference between these two terms. You may assume that they have the same meaning. Well, there is a slight difference between these two terms.
Social Media Monitoring
Monitoring entails observing and recording using certain instruments that will not have any effect on the operation taking place. Social media monitoring involves collecting quantitative data:
- What is the overall awareness of your brand?
- How many times has your brand been mentioned?
Social Media Listening
Social media listening entails analyzing and understanding the quantitative data that has been gathered. The information that you gather will comprise of:
- Where has your brand been mentioned?
- How are the consumers talking about your brand?
- Which are the trends that you are supposed to worry about?
- How is your brand fairing against your competition?
With Social media monitoring a business can easily learn more about what is happening. Social media listening, on the other hand, will offer an explanation as to what is happening.
When utilizing social listening, you will never miss a conversation that is relevant to your brand. A decade ago, managing a social media account would take less time. As of now, the number of social media users has increased drastically. Also, numerous social media platforms have popped up.
Many businesses currently have a presence on social media, and that is because it is a powerful sales tool. As a result, companies should try out social listening so that they can have a competitive advantage.
As a business owner, you may have a target audience across different social media platforms. Some of these platforms include Twitter, Instagram, Facebook, and Pinterest. As a result, businesses should have the necessary workforce that will enable them to learn more about what the consumers think about the brand; to do so, a company has to have access to social listening tools.
There are instances whereby a business may be mentioned by its target audience across platforms such as Twitter and Facebook. The main issue is that not everyone knows how to use platforms such as Twitter. By using tools such as mention, a business can manage to focus on the conversations that make sense. They will also manage to eliminate unnecessary clutter.
By keeping track of the present and emerging market trends, it is easy to evaluate what the competition is doing right. As long as a business has access to the right knowledge, they will have everything they need to grow while working on important things.
Well, we all know that data is important. Nevertheless, if you cannot use it, it is meaningless. Social listening tools will provide the insight that a business need. In the process, a company can understand the “how” and “why” behind each mention.
Social listening ensures that a business can track everything from one place. A company can go from one network to another while looking into how many times it has been mentioned.